What to do When You Lose Your Brand Voice
As reported in a recent post by DuetsBlog I learned that Gilbert Gottfried has been let go of his duties as the signature voice of the Aflac Duck. So, why is this important to you? Well, assume somehow...
View ArticleSticky Songs – Mennen
This week I have been reading one of my favorite marketing books “Positioning” By Al Ries and Jack Trout. They reminded me of a business called Mennen. The company was quite successful but line...
View ArticleTop 10 Famous Audio Logos
An audio logo is the most recognizable part of an effective audio brand. It is useful for any company that wishes to be heard apart from all of the clutter. An audio logo is a sound bite that is about...
View ArticleLandmark Decision Allows Businesses to Trademark Their Sound in Canada
In a recent move by the Canadian Intellectual Property Office (CIPO) Canadian businesses can now trademark their audio brand assets. This will allow brands to legally protect their audio identity...
View ArticleSticky Songs – Klondike Bar
Here we go another edition of Sticky Songs. Every week we’ll post one of the best uses of sound in advertising or branding. We call them sticky because they get stuck in your mind. Can’t say we didn’t...
View ArticleSticky Songs – JYSK
Every week we’ll post the best in audio branding. JYSK is a Danish company who traditionally sold beds and bedding accessories. Back in the 1990s they introduced an audio logo that was loosely based on...
View ArticleSticky Songs – Swisscom
Every week we’ll post one of our favourite uses of sound in marketing. This week check out the wonderful audio logo that Swisscomm has implemented as part of their new brand that was developed in 2008.
View ArticleBMW Gets a New Audio Logo
It’s only been in the last decade or so that the big three German automobile manufactures have invested in audio branding. We’ve spoke on the Audi sound design and featured the Mercedes Benz audio logo...
View ArticlePowerful Audio Branding Example From Coca-Cola
Just recently, Coca-Cola released its 2014 FIFA World Cup anthem. They have always used music as a part of their overall strategy and in doing so they have created some memorable ads, but creating an...
View ArticleBuilding Brand Equity with an Audio Mnemonic
A while back I posted an article on what an audio mnemonic is (or as some might call it, an audio logo). Today I wanted to share with you a great example from a recent Coca-Cola spot that effectively...
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